Why Sell Just One When You Could Sell a Series?

February 15, 2018
By Zack Poelwijk
Why sell just one when you can sell a series?

Most for-sale services can benefit from this principal…customers like to buy more than one of a thing when they find something they like and believe in. And it really doesn’t matter what you sell . . . haircuts, cold-pressed coffee, carpet cleaning or dog walking. When your customers are making their decisions, give them the option to buy more than one at a time.

You can offer haircuts every two months, daily coffee delivery, quarterly carpet cleaning or dog walking whenever they need it. It’s why the “subscription of the month” clubs and the weekly meal delivery services are so popular right now.

Give them a discount or a bonus of some kind if they make a long-term commitment to you. Your customer no longer has to think about where they are going to go for that service six months from now, because they’ve already chosen you. You no longer have to worry about how many customers you will have six months from now.

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