What Can You Do to See Things Differently?

July 3, 2018
By Zack Poelwijk
What Can You Do to See Things Differently?

Apple’s slogan, Think Different, was a game-changer for the computer industry when it appeared on television commercials and magazine pages in 1997. Apple set itself apart by making the purchasing decision personal. The Think Different campaign was attractive because it referenced other well-known people such as Einstein, John Lennon and Martin Luther King and it made you feel like you could be part of that club by buying Apples. Plus, it made Apple a luxury symbol. Apple has never come out with a budget laptop, because the brand is based on the notion that Apple users can afford to buy the highest-end products.

But it’s hard to “think different” when you’re doing the same things every day, which is a challenge that many people who own their own business face. Shake yourself up by teaching yourself how to think different. Some people do this by hiring a coach or consultant, and this can certainly be effective.

You may consider bringing your staff together for an open-minded meeting. The people who do the same jobs everyday will most definitely have ideas for how they could get things done in a different way.

You may find yourself saying to yourself or your staff things like, “Let’s just do it that way because we know it works.” This is the same as saying, “I don’t like where this path is leading me but I’m going to stay on this path just because I’m already on it.” If you were making any other decision–actually literally on a hiking path, in line for a food cart pod and you changed your mind about what you wanted, or buying shoes–would you stick with the decision you already made simply because you had already made one? No, most people would not! So give yourself the same freedom in your business. Learn how to do things differently, or at least, how to see that there might be a different way to think or act, and see where that goes. 

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