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Could You Write a Book?

Ask anyone around you this question: Could you write a book? If there are any writers around you, you might not get the same answers

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Start Developing Relationships With the Media

In years past, the way to reach someone in the media was to send out a press release. Ideally, you’d have your local contacts and

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Look for Natural Business Partnerships

Look for Natural Business Partnerships

Most people are turning to Facebook advertising these days. Nothing wrong with that. But when you’re in a service business, sometimes a local, face-to-face approach

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Networking Opportunities You Never Thought Of

Networking Opportunities In Unusual Places

Chances are that you toss that junk mail you get every day without even looking at it. But think again. Depending on your service, the

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Sell Trust Rather Than a Product

Research shows that people make purchasing decisions based on their emotions. Based on this knowledge, a large part of what motivates consumer purchases is trust.

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How to Sell the Negatives

How to Sell the Negatives

If you own a hair salon and a competitor opens up, not only near you but with cheaper haircuts, it could be tempting to see

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