Sell Trust Rather Than a Product

December 6, 2017
By Zack Poelwijk

Research shows that people make purchasing decisions based on their emotions.

Based on this knowledge, a large part of what motivates consumer purchases is trust. Whether you’re a dentist, a health coach or a website developer, people first want to know that they can trust YOU. Then they’ll consider whether they can trust your services. And if they can trust you? Then you’ve practically already sold them on your services.

Present yourself as a real, trustworthy and approachable human being by including your photo on all of your marketing material, in print and online. People want to associate a real, breathing person with the things that they buy.

I’ve fielded a few phone calls now to our agency from people who have told me that they just wanted to see if someone answers the phone.

First, sell you. Then, sell your products or services.

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