Do the Work That Leads to the Magic

August 22, 2017
By Zack Poelwijk
Do the Work That Leads to the Magic

Yesterday, I got to witness the totality of a solar eclipse. Being able to take off my protective glasses and see the diamond white light of the solar corona surrounding a black center of what should have been the bright sun of mid-morning was an experience I’ll never forget.

I don’t live in the path of totality so I was willing to drive a few hours away from home where I could see totality. My friends who chose to stay at home got to see 99.3% of totality. Does that .7% really make such a difference? Yes! That last sliver of a percent is where the magic happens.

Same is true of business, isn’t it? You can do “almost all” of your work. Put in “almost all” of your effort. Come up with an “almost great” idea. It’s that “rest of the way” work that leads to the magic.

Are you willing to do it?

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