Online Marketing Checklist – Key 10 Items for Any Business

September 6, 2016
By Zack Poelwijk

Whether you’re just getting started with a new business or you have an established business that is underperforming, the following are key 10 online marketing checklist items for optimizing your customer experience. The things in this online marketing checklist aren’t the only things that are important, but addressing these 10 things will give any business a boost.

1. Hire Professional Editors and Designers

Nothing reduces trust and confidence like mistakes and typos on a website, or images and colors that are just not quite right. You’re an expert in your field . . . editors and designers are experts in their field. Just as you completely understand your business, they will deeply understand how to create written and visual content that communicates your message with the utmost credibility. Professional designers and editors are trained to look at each detail and they will pick up on things that you won’t.

2. Integrate Keywords

When you’re writing your product descriptions or service packages, include keywords that people will search for. Search engine optimization starts with page titles and moves down the page to image titles and alternative descriptions. Not sure how to go about this? Let us help.

3. Use Share and Follow Buttons

Add social sharing buttons to your website, blog and email newsletters. Make it easy and instantaneous to share your great content, and people will do it. Add buttons linking to your social profiles that are easily found on all pages of your website, in a global footer, header or sidebar.

4. Keep Your Information Up To Date

Evaluate your About pages for terms such as “we started 5 years ago” when 2 years have gone by since you wrote it. Unless you’re going to remember to update these date-related terms each year, change them to “we started in 2009.”

5. Be Easy to Find

Links to your contact page should be easy to find. If your business relies on phone calls, make your phone number a hyperlink that people can tap and dial. Have you claimed your Local Business page? Your location should appear in Google Maps and other local search options if that is appropriate. Include multiple contact options. Give customers the option of chatting, phone calling, fax, in-person visits or email. The easier it is for people to find you and get in touch, the more likely you are to get the customers you want.

We published a post about what sites to go to online and claim your business listings.

6. Have Multiple Calls to Action

As visitors move through your site, they should encounter enough information along the way to increase the likelihood that they will complete the transaction or take the action you want. Have there be CTA buttons or links at each step so when they’re ready, it’s right in front of them. For instance, if your site visitors must scroll down to see all product categories, have a second “add to cart” button at the bottom of the page.

7. Have An Easy Checkout Process

If your goal is to get as many sales as possible, ensure that your customers have an easy shopping experience. This involves a few things, but key elements are an easy to find cart, clear shipping costs and instructions and clear contact information and return policy. Allow customers to easily add and remove items from their cart, continue shopping from their cart and link back to the product descriptions from their cart.

8. Have a Social Media Presence

Having a “social” company means more than just creating a Facebook page and never using it. Establish and interact with your audience in the platforms you’ve committed to. Give customers a reason to follow you by providing interesting and usable information. Social media channels are not the place to simply push sales.

9. Develop Comprehensive FAQ Pages

Site visitors who navigate to your FAQ page demonstrate a deliberate interest in knowing more about your products and services. Give them detailed information in the form of articles, videos and photos along with the ability to reach you if they want to learn more.

10. Say Thank You

Confirm the purchase or transaction with a confirmation email thanking the customer for their business and providing some basic information. You may wish to offer a newsletter sign-up on this email, or your full contact information or a coupon code for their next purchase. Engage with the customer and welcome them back again.

Pick one of the things in this online marketing checklist and check out how your site handles it. If you can improve it, you’re one step closer to greatness If you’re already doing, good for you!

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