Chances are that you toss that junk mail you get every day without even looking at it. But think again. Depending on your service, the very businesses that are direct mailing you could become a new opportunity. The fact that they’re advertising shows that they’re eager to get new customers. How can you help?
Here are some suggestions:
- That spa that opened up down the street might want your juice cart to park in front it it for a few hours a week.
- Perhaps the spa would like to advertise that they partner with a local health coach for consulting.
- Perhaps the new spa needs a contract for carpet cleaning or floor polishing each month.
- Perhaps you and the owner can collaborate on the next piece of advertising where you offer a double discount deal for the customers who sign up for both of your services.
Think about what you buy. You are both a business owner and a customer when you support other businesses. Do those other businesses know what you do and that you are a customer?
Ask yourself how you might use the opportunity to build a new relationship with another local business the next time you need to buy something, whether it’s stationary or a cup of coffee. I’m not talking about giving them your elevator pitch, but open a new door through some sort of partnership or collaboration. Perhaps you can offer a trade of your services or products for theirs. This type of deal keeps money in your pocket, allows you to meet new people, and is an opportunity for the new client to tell more people about your services.